WINNABET Unveils Driemo as Brand Ambassador

WINNABET has unveiled Malawian musician Driemo, real name Shaffi Phiri, as its new brand ambassador in a partnership aimed at strengthening the betting company’s connection with local audiences.

Speaking during the unveiling and signing ceremony, Driemo expressed excitement about joining the WINNABET family, describing the company as one of Malawi’s leading local brands.

He said the two sides had been engaged in discussions on various strategies aimed at supporting WINNABET’s growth and achieving its objectives.

Driemo revealed that he has signed a one-and-a-half-year contract with the company, with the possibility of extending the partnership based on its success.

WINNABET General Manager Daniel Fachi said Driemo was selected because of his professionalism and the strength of his personal brand.

Fachi said WINNABET is a Malawian brand focused on making its platform more accessible to local users, including through the introduction of local languages.

He said customers can register through the WINNABET website or its official Facebook page, while the platform currently offers games such as Aviator, football betting and Dadada, a locally developed game.

Fachi added that betting starts from K20, saying the company’s broader goal is to localise its operations while contributing to the economic empowerment of Malawians.