NICE and AYEI use football to fight voter apathy, promote peace in Nkhata Bay
As Malawi gears up for the September 16 elections, the National Initiative for Civic Education (NICE) and African Youth Employment Initiatives (AYEI) have turned to football to spread messages against voter apathy and electoral violence.
On Sunday, Masamba Ground in Senior Chief Timbiri’s area hosted a lively match between Masamba and Free Movers football clubs under the theme: “Sowing the Seeds of Change: Say No to Voter Apathy, Say No to Violence.”
NICE District Programs Officer Lucy Kalua said football’s ability to unite people makes it a powerful tool for civic education. She stressed the need for youth and first-time voters to participate meaningfully in the polls, reminding them that “everyone’s voice matters.”
AYEI Executive Director Erick Musiwa Banda urged young people to reject being used as instruments of violence, instead embracing civic responsibility, peace, and wise voting. “We are flipping the narrative,” he said, adding that youth participation is a vital investment in Malawi’s democratic future.
Community member Agnes Chirwa applauded the initiative, saying it has inspired her to speak out against violence during the campaign period.
The match ended in drama, with Masamba FC edging Free Movers 5-4 on penalties to win a K100,000 prize.
Analysis
By blending sport with civic messages, NICE and AYEI are not only tackling voter apathy but also nurturing a culture of peace and active participation in democracy. The initiative shows the potential of creative approaches in empowering youth and strengthening Malawi’s democratic process.
