ZBS Partners with Football Legends Association
Zodiak Broadcasting Station (ZBS) has entered into a two-year partnership with the Football Legends Association (FLA), an organization that oversees retired football players in Malawi.
As part of the agreement, ZBS will take full responsibility for broadcasting all FLA activities, including marketing events, charity work, and matches organized by the association.
Speaking on the partnership, ZBS Programs Manager Chancy Muloza Banda said: “This collaboration will benefit our company by increasing our audience reach, both in listenership and viewership, since FLA attracts interest by bringing together former football stars.”
Jim Kalua, Chairperson of the Football Legends Association, emphasized the importance of the partnership, stating: “Our association carries out numerous impactful activities that people need to know about. We partnered with Zodiak because of its strong influence and popularity among the public.”
Before the end of this year, Malawi’s team of former footballers is expected to play a match against South Africa’s Bafana Bafana.
