MACRA Launches Election Broadcast Watchdog to Uphold Media Ethics Ahead of 2025 Polls
The Malawi Communications Regulatory Authority (MACRA) has activated the Election Broadcasts Monitoring and Enforcement Committee (EBMEC) to promote ethical, fair, and balanced media coverage ahead of the 2025 general elections, with the official campaign period set to begin on July 14.
Speaking during a sensitization meeting held at the Bingu International Convention Centre (BICC) in Lilongwe, MACRA’s Deputy Director of Broadcasting, Kelton Masangano, emphasized that the committee’s mandate is to ensure that political broadcasts remain objective, professional, and free from bias.
“We are not here to police media houses, but to promote professionalism,” Masangano said. “The goal is not censorship, but to enforce ethical standards in line with broadcast regulations.”
Masangano further warned that punitive measures will be taken against broadcasters who violate the established guidelines, particularly in cases involving hate speech, misinformation, or incitement to violence.
The EBMEC is composed of representatives from key governance and media institutions, including the Malawi Electoral Commission (MEC), Malawi Law Society, Centre for Multiparty Democracy (CMD), Media Council of Malawi, MISA Malawi, and the National Initiative for Civic Education (NICE). These stakeholders are tasked with monitoring political broadcasts, handling complaints, and ensuring adherence to electoral broadcasting standards.
Masangano also raised concern over the increasing misuse of social media during elections, highlighting that digital content is regulated under the Electronic Transactions and Cybersecurity Act. He noted that MACRA is enhancing online safety efforts by appointing cyber inspectors and providing technical support to the judiciary on cybercrime cases.
MEC’s Director of Communications, Sangwani Mwafulirwa, echoed the need for transparency and accuracy during the electoral period. He called on authorities to guarantee media freedom and access to credible information.
“Media must operate in a free, fair, and secure environment, as they are central to informing the public truthfully,” said Mwafulirwa. He underscored that the committee should be seen not as punitive but as a platform for resolving disputes through dialogue and collaboration.
CMD’s incoming Chairperson, Ben Chakhame, reinforced the importance of ethical reporting, warning that media outlets found engaging in partisan or biased coverage would face consequences.
“We want a clean campaign backed by professional and impartial journalism. Selective reporting will not be tolerated,” Chakhame cautioned.
As Malawi gears up for the 2025 elections, the EBMEC is poised to play a crucial role in safeguarding ethical standards in broadcasting—ensuring peace, fairness, and integrity across the media landscape.
