By Antony Isaiah Jr
Nyasa Big Bullets Football Club on Tuesday evening unveiled musician Eli Njuchi as the Club’s brand ambassador, a move that the Club’s Chief Executive Officer Suzgo Nyirenda described as Commercialisation purpose.
The ceremony took place at Amaryllis Hotel in Blantyre where Nyirenda emphasised that Commercialisation is the only way to raise the standard of our football in Malawi.
Nyirenda said the partnership with the “Gu Gu Gu” hit maker will yield huge positive impacts in advancing the brand of the people’s team thereby cementing its Commercialisation drive.
“Our working relationship with Eli Njuchi as our Brand Ambassador enhances our belief that football and music can inspire the growth of our respective businesses,” said Nyirenda.
He said the agreement can help Bullets’ fans to enjoy the music of the 20year old Afto and Dancehall artist.
“The agreement has come at a right time as we prepare to host Simba SC of Tanzania in the 1st lef of the CAF Champions League at Bingu National Stadium in Lilongwe. We will be walking with him to Stadiums so that our fans should enjoy his music,” added Nyirenda.
He has since urged other clubs to embark on Commercialisation drive and he said everything is possible.
“We have come to paint the new face of football through Commercialisation. Nyirenda. Other teams can do it, it’s possible, ” added Nyirenda.
Eli Njuchi who is started his music career in 2015 said he was overwhelmed with the development.
“I feel so honoured and so excited to be representing one of the biggest clubs in Africa. I have always been a football fan and I always thought music and football go simultaneously and am very happy,” said Njuchi.
The partnership of the two parties will run until 2024 with subject to extend with a further year.
The real name of Eli Njuchi is Chifuniro Constantine Magalasi and has seven years in music career and has hits to his name like “The Book of Z”, “The Book of Eli” and “Gu Gu Gu”.